Louis Vuitton Is Releasing a Mobile Game with Embedded NFT

The luxury brand Louis Vuitton is releasing a mobile game, with embedded NFT (non-fungible tokens), to celebrate its founder's 200th birthday.

Louis: The Game is a first-person story quest, featuring Vivienne, the brand’s mascot. Players will follow Vivienne on a journey across the company’s history.

It will head to Android and iOS on August 4.

This is not the first time luxury brands set foot into gaming.

Back in 2019, Burberry launched a platforming game called B Bounce to engage with new and younger customers.

And it is pretty cute.

If you are interested, you can play Louis Vuitton Endless Runner, a retro-style runner game released in 2019 and designed by Virgil Abloh, who was the artistic director of Louis Vuitton's menswear collection.